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Build it and they will come. NOT.

May 28, 2011

To paraphrase Field of Dreams (1989)

I recently saw a cool cafe in Seoul with European drinks and cute decor. I felt sorry for the owner who had put so much effort into the cafe’ that clearly did not fit the market ( the area was predominantly populated with seniors who are used to coffe vending machines).

I couldn’t help but wonder whether as a beginner in blogging, I was doing the same thing as the owner of the cafe’.



From → Marketing 101

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