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“How to make your Jindo dog stop barking”- Keyword Research

I woke up this morning yet again to my Jindo ( Korean dog breed) dog Maria’s barking. This is what a jindo dog looks like.

Maria didn’t want her photos taken for the online world.

Awhile back, a genius friend of mine who majored in biochem told me to feed her some benadryl. I used the Korean local search engine ( Koreans develop their own everything related to IT) to find benadryl and the result was a blog stating that in Korea benadryl is not sold.

So, I went on a quest to find some answers to my question.

First, I typed in “How to make my jindoghe stop barking” with the local Korean regional setting.Result: 0 searches

I changed my setting to global. Result: 0 searches.

I decided to make a change in my title search and typed in “How to make your Jindo dog stop barking” realizing I was typing Jindo ( region) Ghe ( dog in Korean) and not Jindo dog ( duh…yellow dust getting into my brain again).

Result: only searches relevant to dog training and sorts popped up without Jindo Dog being mentioned anywhere.

I was fed up and just went into google’s main area to type this keyterm.

And lo’behold I found a site dedicated solely to  Jindo dogs although on a closer look, it didn’t seem to be specifically relevant to Jindo dogs, rather seemed to be a template to promote ebooks on dog training.

Oh well…..Maybe I need to find Caesar, that dog training psychic specialist.

He would be too expensive to fly to Korea though.

Cross Compatibility Nightmare

Years ago I had to occasionally deal with design project management geared towards health specialists who always thought that no matter what the subject matter was, they were right.

The most common issue was compatibility with the way a website looked on their platform or browser.

Now that I am in South Korea, I see many Korean websites that either do not function on other browsers than internet explorer or are just dysfunctional.

If I had more reach towards the Korean web design and IT community, I would introduce them to two browser compatibility testing sites.

1) Browsershots  ( free)

Type in the web address to test. A list of all OS and browsers to be tested are shown.

Screenshots of how a website looks on different browser andOS environments are shown after a few minutes.


Scroll the mouse over to zoom into how the screen looks on various OS and browsers.

2) Cross Browser Testing

This is the video to their demo : http://crossbrowsertesting.com/demo

and they have a free trial but I think browsershot is a good start to test.

Build it and they will come. NOT.

To paraphrase Field of Dreams (1989)

I recently saw a cool cafe in Seoul with European drinks and cute decor. I felt sorry for the owner who had put so much effort into the cafe’ that clearly did not fit the market ( the area was predominantly populated with seniors who are used to coffe vending machines).

I couldn’t help but wonder whether as a beginner in blogging, I was doing the same thing as the owner of the cafe’.

 

SEO tool that facebook uses

Facebook SEO tool

It seemed a fairly advanced tool for keyword research although I can see the benefit of it as a major corporation. I will stick with google’s keyword tool and wordtracker for now.

Google Keyword Research Tool Global and Local

I decided to try out google’s keyword research tool with an extremely niche term ‘hallyu’ ( aka Korean wave).

First I tested the local ( Korean) google’s keyword tool: a few relevant keywords popped up: Korean wave, hanryu ( probably a few Koreans typing it as the Korean word 한류 sounds) , korean pop culture.

This list with the relevant estimated monthly keyword search volume gives me a general idea of what type of keywords are useful in utilizing for the website/ blog.

Google Keyword Research Local

Then I changed google’s search setting to be global. The result was that it gave a whole global search result relevant to the word ” hanryu”. This gives me more ideas as to what type of keywords can be used throughout the website/blog or even content ideas.

global google keyword research tool

Free or Freemium Keyword Research Tool

  • Keyword research is the basis for a successful web creation, web business, search engine optimization (SEO). I will list free or freemium ( free plus premium tools) tools that I have tested.

    Google keyword research tool:

    google has a free keyword research tool. For some really hardcore niche terms, it doesn’t give as detailed of info as some other paid services but it gives a general idea as to relevant keywords or phrases.

    For example, I wanted to test relevant keyword for the word ‘hanryu'( Korean wave). Google keyword AdWords tool listed relevant keywords/keyword phrases that otherwise I would not have known about ( such as ‘ Korean wave actresses’, ‘hanlyu’ ( different spelling)).

    I divided the google keyword research between localized ( Korea) setting and global setting. The local research for the term ‘hanryu’ returned 3 results ( showing me there were not many natives looking up for that term in English

  • google local keyword result

    • whereas the global result returned a whole list of relevant keywords and phrases that I could utilize were I to create a site dedicated to that niche area.

    Wordtracker

    Wordtracker: There is a 7 day free trial option or you can test it out a few times for free without signing up. Their instructional videos are extremely helpful in understanding basic concepts of keyword research, finding niche terms and understanding SEO among other topics.
    Wordtracker is a neat tool for analyzing keywords, creating strategies with their tools and for link building.

    Unlike Google’s tool ( which gives monthly volumes ), wordtracker gives a daily volume count. If a beginner, and interested in understanding more about keyword research, SEO and internet marketing in general, wordtracker is a good start.

Keyword discovery

Keyword discovery is a great tool to understand a rough estimate of search engine percentage of traffic related to a certain keyword. For example, if I type in hanryu, it gives ms a chart showing me that there are more yahoo users looking up for that niche term. It is a great way if doing PPC campaigns to find out where to focus on instead of just going for google.

While it does not give as great of relevant keyword terms or phrases, I found the search engine traffic estimator to be extremely useful.

If unsure of the product, it can be tested for free without signing up.

Wordstream

Wordstream is an extremely comprehensive research tool with a neat niche area column that helps keyword researchers narrow down what term to use for the niche.

If accessing the site from the same IP address, it limits the free research to a few times but still worth looking into it at the initial research stage.

Wordstream is more fit for those looking into PPC campaigns or for agencies looking into a large keyword database.

My original article Source: http://EzineArticles.com/6308010